Thought For Food Interactive PR has been created to help its clients take advantage of today’s 24/7 news cycle. As the role of PR shifts away from its focus on traditional media tactics, thanks in large part because of the internet and the rise of new media, those who are ready to embrace it and take advantage of it will benefit the most while your competitors play catch-up.

Traditional PR while still critical in promoting a company’s brand and products, is slowly giving way to new media that enables a company to move quickly reacting 24/7 to consumer trends or emerging market opportunities.

With traditional media outlets failing every day, the internet will become the most important single source in which your company can disseminate its information.

Thought For Food Interactive PR services have been designed to leverage traditional PR tactics and integrating them with today’s new internet technologies to maximize both the impact of your news and increase the impact of your PR marketing dollars.

New Media represents a selection of powerful tools for PR; - blogs, pod casts, viral videos and video blogs. They not only give you a means to talk about your products, services and ideas, it also allows you to take advantage of social networks where your targeted audience shares ideas and congregates on the web.

Gone are the days of big media companies controlling what you read and what you see…The Internet has become the great information equalizer.

Let Thought For Food Interactive PR show you how to take advantage of these new powerful communication technologies to promote your business.

Our Interactive Services Include:

SEARCH ENGINE OPTIMIZATION

Today there will be millions of searches performed on the Internet, many of them looking for your products. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. Search engines like Google, Yahoo! and MSN are the principal channels by which most internet searches are conducted to find information on products or services.

INITIAL CONSULTATION & KEYWORDS

As the initial step of SEO, Thought For Food Interactive PR will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.

CONTENT WRITING

Thought For Food Interactive PR will write content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600 word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

WEBSITE OPTIMIZATION

Thought For Food Interactive PR has well-experienced web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

LINK DEVELOPMENT

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer.

SUBMISSION

After the optimization process is complete, Thought For Food Interactive PR will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. Thought For Food Interactive PR will create and submit sitemaps to both Google and Yahoo via their respective programs.

REPORTING

Thought For Food Interactive PR will provide a baseline ranking report before we start work to show you how you rank prior to optimization. Thought For Food Interactive PR will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.

SEARCH ENGINE OPTIMIZATION PRESS RELEASES

Search Engine Optimization press releases are a decisive way to increase your company’s web presence and brand visibility by making it easy for search engines like Google, Yahoo! and MSN to find your information. SEO press releases are designed to help your news stand out amid the cyber clutter and extend the “life” of your press release by keeping them in a long trail of the web. SEO press releases also offer companies multimedia support. You can now include product images, audio and video to create a more engaging reader experience.

Thought For Food uses the following elements when creating a SEO press release for its clients:

KEYWORDS

Headlines should contain keywords related to the major themes in your press release. The headline is not only extremely important for SEO but is also your first opportunity to engage your consumer and will generate the title tag of your release. Additional keywords should be strategically placed in the release to create rich content that is easily retrievable.

ENHANCED URL

Search engines look at the keywords used in a hyperlink to a website to determine its ranking. If a hyperlink has keywords included and points to your website, then when a consumer or editor does a search for those keywords, they are going to be more likely to find you among their results.

ANCHOR TEXT/EMBEDDED KEYWORDS

Embedding hyperlinks into your release is another way to increase your ranking and drive traffic to your website.

MULTIMEDIA CONTENT

Adding a news image, video or audio to your release will not only make your press release more consumable, graphically pleasing and likely to be read, but it will also ensure your news is indexed in image search engines and create more visibility for your message.